So What's Victorias Secret?

While watching and analyzing these videos, I realized that this is a PRIME example of women being sexualized towards men. What else would a straight, average football playing jock want to look at? A WOMAN IN SEXY LINGERIE PLAYING WITH A FOOTBALL. The commercial has nothing to do with the sport of football, but it has everything to do with what men find attractive. Any man who watches this beauty commercial with their wife, would want them to buy sexy lingerie and seduce them in the way the superstar Adriana Lima does.

The text in this commercial is CRUCIAL seeing that Lima has no say throughout the whole commercial. The first time is "Victoria's Secret would like to remind you..." as if the store were to be a real human being who gives advice that women around the world should follow.

"This game will be over soon" is played on the screen as she seductively plays with a football in her hand, making a reference to a woman's husband watching a weekly football game on TV. Lima throws the football to the side and puts her whole focus to the camera. she seductively smiles at the camera and another phrase comes on stating "LET THE REAL GAMES BEGIN" this can be taken in many different ways. Seeing that this is a lingerie and she has this very very very seductive look in her eyes and wind blowing through her hair, it is made evident that it is referring to the ever so over rated SEX.

Sex sure does sell, and it is clearly seen in this commercial that sex is the prominent theme. As sexy as Adriana Lima may look, she is still being set up with a sexy look geared towards men.

By: ANTONIO